Company History

The Aftershock London philosophy centres on creating and producing directional, design-led womenswear and accessories. Aftershock London prides itself with an uncompromising commitment to delivering innovative, original products combining exceptional design, quality and value. 

The background to the globally successful label is as romantic as the clothes. Hiro and his wife Radhika migrated to the UK. Born out of a passion for beautiful fabrics and exquisite clothing, Hiro and Radhika began the Aftershock story in 1985 on a market stall in Petticoat Lane in London's East End. Radhika was forced to sell her wedding ring so they could purchase a market stall with the dream of one day creating a new, unique and dynamic fashion concept.

The result that followed was a spectacular range of stylish, contemporary daywear and eveningwear aptly named Aftershock London. Their first store opened in Market Place in London in 1992 with further stores opening in London's South Molton Street and King's Road. The franchise programme was introduced in 2003 and the brand began to grow and expand internationally.

Today Aftershock London has a host of celebrity followers and is a multi-channel fashion retailer with stockists all over the world.